In July 2021, in the midst of the pandemic, the famous Sinha siblings, Sonakshi Sinha, Luv Sinha & Kussh Sinha launched their art venture titled House of Creativity - an online platform that allows art aficionados, from virtually anywhere, to procure contemporary artworks from homegrown Indian talents. Now as the virus goes dormant, they prepare their first offline foray, an exclusive, by-invite-only exhibition, ‘Locus of Control’, curated by Abhinit Khanna, assisted by Anushka Bhatnagar, to be held at BMW Infinity Cars, Worli, from 9-10 April, 2022. Driven by BMW Infinity Cars, this exhibition will feature select works across paintings, photography, film, textile, and new media by contemporary House of Creativity artists such as Ali Akbar Mehta, Arvind Sundar, Digbijayee Khatua, Govinda Sah Azad, Koshy Brahmatmaj, Kedar DK, Sarika Mehta, Shalaka Patil, Urvi Sethna, Tushar Waghela, Sonakshi Sinha, Luv Sinha, and Kussh Sinha. House of Creativity’s inaugural exhibition is inspired by Julian B. Rotter’s theory. Julian was an American psychologist known for developing the social learning theory and the locus of control concept. The latter is a psychological concept developed to define the amount of control people believe they possess over situations and experiences that directly affect their lives as opposed to external factors. Interestingly, A person's ‘locus’ may either be internal (control of self on one's own life) or external (life is controlled by outside factors which one can’t influence)
